Festa, by Gabi Tierney, stemmed from the desire of creating the ultimate party planning service for bachelorettes and anyone else in need of avant-garde, yet all-inclusive experience across the United States. As lead designer on this project I molded the branding strategy to Gabi’s vision and developed a visual story of nostalgia and effortless all-night (or all weekend) fun with friends. I also assisted the first few bachelorette parties in designing exclusive themed merchandise, from tee shirts to signage and extra goodies along the way.